Her description:
Thousands of books are published every year, and yet many authors feel like they have to figure out the road to promotion alone. Authors (together with their publicists and agents) work tirelessly to reinvent the promotion wheel every single time. There is no one size fits all approach, but there can be a more streamlined way to get organized.
I knew I needed a way to track the hundreds of book promotion action items and ideas floating around in my head — everything from website development to book tour planning to advance copy recipient lists. I created this spreadsheet as a way of organizing the hundreds of things an author thinks about on the road to book launch, in hopes of making others’ lives easier in what can be an overwhelming and stressful process.
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